The days of the paper rent check are numbered. While the rest of our purchases have changed – we are accustomed to paying with credit or debit cards, online banking and automatic recurring deductions from our bank accounts – rent, mortgage and HOA payments have lagged behind. These are often the only expenses people pay via check anymore.
A recent article from Multi-Housing News discussed how the rental industry is moving away from traditional paper checks into the future with ACH transactions, debit and credit cards, and even mobile payments. It’s really about looking at the generation of renters coming up and identifying how they can and will want pay the rent.
The biggest growing demographic in the rental industry is Generation Y. Classified as being born between 1977 and 2001, those between the ages of 16 and 33 now make up 25% of the population. With the housing market still weak and slowly reviving, many of them are choosing to rent and have contributed to the recent apartment boom.
According to research from MetLife, Generation Yers’ have been shaped by communication technology. Due to the range in age, some of them have used this technology since they were as young as age five and cannot remember a world without it. They were raised on 24/7 connectedness, and are accustomed to multi-tasking: juggling e-mail on their PDAs while surfing online and talking on their cell phones.
Landlords and property managers need to be aware of their changing market and begin preparing for the shift in their renter’s mindsets, if they have not seen it already. Renters will be demanding more payment options that fit into their online lifestyle and will expect the ease of being able to pay when they want from wherever they are.
RentMonitor makes it simple for landlords to offer online payments to their tenants. Check us out at http://rentmonitor.com to see how we can help you move your rent collection process online and automate it.
Photo by: British Postal Museum & Archive








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@countrysidepm: I guess we will find out. Thanks for the article! ...