10 Ways to Market Your Vacant Rental Apartments

How to Advertise Your Vacant Rental

Your tenant just gave notice. That gives you 30 days to find a new one. Times are great for landlords right now, but that doesn’t mean renters are lining up at your door throwing money at you. You need to get the word out,but just how should you market your property? With so many different options, here are a few strategies to help you rise above the crowd and find a renter when you need one.

Using the Internet
Online sources can be a great place to advertise your rental property. You can reach a large audience for relatively few marketing dollars.

Free Online Listing Services
1. Craigslist
If you’re not already on Craigslist, you really should be. It’s fast, free, easy, and everyone uses it. The site allows you to post your rental for free, but in order for your ad to be effective it needs to be updated weekly and stand above the crowd of other ads.

2. Hotpads.com
This site allows you to list your rentals for free and helps renters find your listings by sending them out to a network of distribution partners. These partner sites can help you get more leads.

Paid Listings
If free postings are not generating enough interest, paid listings and pay-per-lead services might be a good addition to your marketing strategy. Paid listings are charged for the amount of time the ad is active regardless of the ad’s effectiveness. You will pay the same amount if one person responds to the ad or 100.

3. Apartments.com offers enhanced paid listings including up to 20 photos for landlords that range from $75 – $99 for 30 to 60 days.

4. Rentals.com has several packages to choose from that range from free to $69.99 for a 30-day listing. Ad options include photo packages, unique phone numbers and highlighted top listings.

Pay-per-Lead
With pay-per-lead options, you only pay for the people that contact you for more information and are, therefore, most likely interested in your rental.

5. RentWiki.com costs $10 per lead with no contracts or set up fees.

6. Rent.com allows landlords with less than 50 units to pay $15 per lead.

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7. Local Newspaper
Newspapers can be a great way to generate interest in your rental property, but it is usually more cost effective to utilize a local paper with a smaller circulation versus a national paper with readers outside of your town. Not only will you save money, but the local newspaper will reach a more targeted market. The same holds true if you are in a large metro area. Look to see if there is a smaller township that best fits your location.

8. Fliers
Fliers posted at local retailers can also be a cost effective way to advertise your rental. Chat with your local coffee shop, grocery store or sandwich joint to see if they have a neighborhood bulletin board where you can advertise your property. You will want to check on your flier every 1-2 days to make sure it’s still there and that it looks nice.

9. Property Signage
Although it will not reach as many potential renters, the tried-and-true sign posted on your rental property is another great way to advertise. It is cost effective and targets a very specific market since your potential renter has driven or walked past your property and either likes the location or the exterior of your rental. Just make sure that your property looks great. Curb appeal can increase interest or cost you a rental in seconds.

Word of Mouth

10. Referrals can be a great source for new tenants. These potential renters can come from family, friends, neighbors, current tenants or co-workers. You can also encourage more referrals by offering a referral fee that usually ranges from $50 – $100. The referral fee needs to make it worthwhile for the party sending you the new renter, but should not be paid until after your new tenant moves in.

With any of these methods, be sure you have photos of your rentals that are clean and show off your property in the best light. You also need to make sure you’re easy to get a hold of. Give renters the option to call or email for property details and clearly state your contact information. You want a potential renter to contact you as soon as they’re interested. Don’t make them work or they will move on (and move-in) to another place.


What You Should Know About Real Estate Investing

Tips for Investing in Real Estate

We’d all like to have a crystal ball when investing our hard-earned cash in real estate, wouldn’t we? How great would it be to know what markets are poised for the greatest increases or which ones to avoid? If that single family home is the best investment, or if you should look at the more expensive duplex around the corner?

Unfortunately, like everything else in life, the future is unknown, but these tips from Zillow will help you as you get started in real estate investing.

1. Home Inspection

A fairly standard piece of knowledge since most people know to always have a home inspection completed when they are buying property. However, there is more to consider here with investment property. While a home inspection will note the items in the house that need repair, the inspector is not pricing out the costs to get all those items fixed, nor other items like painting, flooring, etc. that you might plan to have done. It’s your job as the owner to put together a list of all the work and get with your contractor to price them out. Put that number into your financial analysis and note that properties in poor condition rarely sell at a large enough discount to compensate for all rehabilitation work that needs to be done!

2. Title Abstract and Insurance

Title insurance is another necessity when buying real estate. It is vital to safeguard against problems like when it turns out the property was only part-owned by the seller, and the other party involved didn’t authorize the sale. Should something like this happen, it is the title insurer’s responsibility and they would then be accountable for any costs involved with the dispute, up to the policy maximum limit, unless the title issue was “Excluded” from the title policy.

The Schedule of Exclusions will note issues the title insurance policy will not cover. Investors should take notice of these exclusions because any title issues excluded from coverage become the buyer’s responsibility.

3. Survey, Plats, Legal Description

Exactly what the investor is buying should be legally defined. Investors should confirm that what they believe they are purchasing, in fact, matches the records, be that a county plat or a survey done of the lot lines. In any case, you should walk the property and compare what you physically see to what is on the plat/survey. Make sure you are comfortable that no neighbors’ fences, driveways or other items are encroaching on your space. For buyers of condominiums, it’s important to review the recorded rights to items such as patio areas, parking spaces, interior space, etc.

4. Homeowners Association

When you purchase property in a common interest development like a condominium or town home, you are not only buying your individual unit, you are buying into the larger entity. This means you are responsible for Homeowner Association (HOA) fees, or your share of the cost of common expenses. These HOAs come with some additional risks and conveniences, but you need to evaluate these as part of the entire equation. Investors are encouraged to carefully analyze the HOA they are buying into to make sure it is adequately funded.

5. Financing

Investors who take out a mortgage should shop around as many lenders as possible to make sure they get the fairest deal possible.  Just getting one bid from one lender is not good enough so make sure to compare interest rates with fees to find your best deal.

6. Insurance

Lastly, do you have the proper type and amount of insurance coverage in place? You will need more than the traditional homeowner’s policy so be sure to discuss the options with your insurance agent and determine what you need to be adequately covered. Look into umbrella policies as well as disaster policies so nothing is missed.

But all of this is nothing if your rental property is not cash-flow positive, based on conservative efforts and provides you a fair rate of return on your investment.

Investors need to do everything they can to minimize their risk as much as humanly possible. When you look at investments gone wrong, most of them could have been mitigated if the investors had carefully analyzed and researched what they were buying. The good news is those who do their homework will surely reap the rewards.

Photo by: Larry McCombs


The Most Efficient Way to Prep a Vacant Unit

5 Steps to Prepare a Vacant Apartment

One of the most important tasks as a landlord is turning your apartments as quickly as possible between tenants. This is time that your rental is vacant and any day you do not have a tenant paying you rent, is money you will never be able to get back. But how do you prepare your rental for your new tenant?

Here are 5 steps to make sure your empty apartment is move-in ready as quickly and efficiently as possible.

1. General Cleaning

The general cleaning should take place right after the previous tenant moves out. This is the time for you to evaluate the amount of work needed to prep your unit. Start by taking out any items and trash left behind by your former tenant. Be sure to check any storage or garage spaces too.

2. Maintenance

Hopefully, your former tenant left your unit in good condition and most of your repairs are minor. Common repairs include replacing burned out light bulbs, tightening loose towel racks and hanging closet doors that have fallen off the track.

During the maintenance period, be sure to inspect all plumbing fixtures and electrical components of the property. Check for leaky faucets, clogged drains or running toilets. The circuit breaker should be working properly and all fuses should be in place.

Appliances should be checked to make sure they are in proper working order. This is also the time to change air filters and hire pest control for preventative maintenance. Clean out the fireplace (if your unit has one) and have the chimney and flue inspected.

3. Painting

Most of the time you will only need one coat of high-quality white paint, unless you are changing the color from something darker. Make the job easier by preparing the walls and securing the proper tools. Remove any nails, screws, picture hangers or tape. Fill all holes with putty, then sand before beginning.

4. Final Cleaning

Next comes the final cleaning. Clean up after any maintenance and painting messes left behind. Wipe down all surfaces and vacuum floors. Make sure to pay close attention to the kitchen and bathrooms. Remember, clean sells!

5. Flooring

The final step is to address the floors in your unit. If you have wood or linoleum flooring this can be combined with the final cleaning. Carpet that is still in good condition should be cleaned and handled by professionals. If the carpet is dated, worn or damaged, it should be replaced.

These are the 5 the most efficient steps to prep your vacant units as quickly as possible. Remember, professionals can be brought in at any time to help with the process, especially if you are not very handy or do not have the time to do it yourself. With just a little work, your apartment is ready for your new tenant to move in and hopefully will not need to turn this unit again for long time.


Apply Now for the Independent Rental Owner of the Year Award

Apply for the NAA Paragon Awards

The National Apartment Association (NAA) is looking to honor the best and brightest by saluting the Independent Rental Owner of the Year and their importance to the rental housing industry.

Individuals can be nominated in one of two categories; properties owned with less than 100 units or properties owned with 101 – 500 units. If you are a direct member with the NAA then you can submit your entry straight to NAA.  If not, you must be nominated by your local apartment association.

Candidates will be judges based on several factors including the ability to develop a profitable rental property business, overall financial performance, service to residents, ongoing property maintenance, customer service, and service to local apartment association and community.

Entries must be received by Monday, March 19, 2012 and should be sent to:
NAA PARAGON Awards
4300 Wilson Blvd, Suite 400
Arlington, VA 22203
Phone: 703/518-6141
Fax: 703/248-9440

Click here for the Call for Entry.

All questions should be directed to Dave Edwards at (703)797-0689 or email href="davideatnaahqdotorg">davideatnaahqdotorg.


Landlord Tip – Photographs

Most Important Apartment Photos Landlords Need

Landlords should keep three sets of photos for each rental unit. Your best set should be used for marketing vacant rentals – remember, first impressions count! The second set is used to document move-in condition and the third set is for documenting post move-out condition.

Photo by: Dee Adams